Your Instructor: Navin Narayanan
With over 20 years of experience in consulting, advertising, public relations, and digital strategy, I have been embedded in the trenches of marketing communications in India and the United States.
At Centre of Gravity, Navin I have worked on helping evolve brand strategy, growth strategy, digital strategy, customer segmentation, new category exploration, B2B strategy for Asian Paints, ICICI Prudential, Aditya Birla Group, Mufti Jeans, Café Coffee Day, and leveraging the power of social networks to build communities.
Earlier, I was the strategy leader for IW group Los Angeles - an Interpublic agency for twelve years. I have helped many leading corporations; government entities and non-profit organizations develop results-driven communications and marketing campaigns targeting the Asian and Pacific American communities throughout the U.S.
I led the strategy for the creation of multimedia campaigns for DaimlerChrysler, Blue Cross, Coca-Cola, Farmers Insurance, MetLife, McDonald's, Washington Mutual, GlaxoSmithKline, Sprint, FedEx, Nissan, Walmart, Warner Bros, the 2010 US Census, the US Army, the Truth campaign to fight tobacco and many others.
My campaigns have won US and Global awards for creative and research abilities including the Effies and the David Ogilvy Award for Research Excellence.
Six years ago, I built one of the most engaged insight communities in the world for a brand when everyone, including the tech partner, said, it couldn’t be done. If I can do it, so can you. I can help you get there. Together, we can do it.
I am a sought after speaker by other community managers at their conferences and my views have influenced many individuals in how they have set up their communities Besides evangelizing and nurturing community builders, I am in the middle of publishing a book outlining my philosophy and method of building communities.