Our Instructor: Sariga Menon
I joined Centre of Gravity 9 years ago after a few years in Advertising. During my initial work years, I always felt the yearning to move into a more creative, independent yet powerful work space. So when I got an opportunity to explore storytelling in Kathalaya (an International Academy of storytelling based in Bangalore), I just jumped right into it. However, I discovered that my inclination was not just to hone the skills to become a storyteller but also to experiment and discover the various possibilities of storytelling in an everyday context. Since my background has always been with advertising, marketing and brands, I started finding joy in applying it in my home territory to start with.
Centre of Gravity turned out to be the perfect place for me to work and grow with stories and storytelling since work here involved deep listening and open conversations with strangers (customers of brands), making sense of their life journeys and weaving them into a central strategic narrative for brands. Work also involved travel and understanding of many different cultures and emotional landscapes, all of which has helped me (I believe) in becoming a better person.
Some of my best storytelling explorations at Centre of Gravity includes:
A documentary film on Savile Row, London.
Conceptualising and developing the property ‘In search of Indigo’ for Asian Paints.
Conceptualising ‘Colours of Threshold’ and performing at the ‘Asian Paints- Colour Next ’, a travelling colour & consumer trends showcase event specially designed for Architects and designers.
Training colour consultants of Asian Paints to tell stories of a design collection.