Your Instructor: Vijay Chidambaram
I failed miserably in a corporate structure.
I had a nagging discomfort with the way I had learned management and how I was applying it. The practices were technically right, yielded business results, but did not have a soul. At the beginning of a career, these discomforts morphed into doubts about my ability and identity, but never about the way organizations functioned.
This story changed for me in the last fifteen years at Centre of Gravity. Founded by friends, we have been able to impact the approach to business through the lens of human-centered strategy. And this approach has time and again been highly successful; delivering results for both big, powerful brands as well as smaller ones. We are still perfecting our approach (and like any learning journey, this too will be a never-ending one), but we believe that it is a very strong and credible alternative to the status quo.
Since this approach is anchored in fundamental human truths and principles, it is not just for the professional sphere but can be used across all spheres of our life.
As an evangelist for this work, I want to convert as many as possible by making the human-centered approach to business and strategy are widely known and available. And in my own naive way, I hope that one day, organizations and brands will adopt this as the default approach.